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Home > People > anandk > Blog

Is the Google Toolbar a Trojan Horse for Ad Targeting ?

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By anandk on 25 June 2008

Is Google getting ready to serve up display ads to people based on their Web surfing habits (as opposed to their Web searching habits)? Ever since the DoubleClick acquisition closed, industry watchers have been waiting to see how Google would dip its toes into behavioral ad targeting. One rumor going around is that Google is going to target ads to people who use the Google Toolbar, which is now bundled with Dell PCs.

Note: This blog entry was originally posted on feeds.rapidfeeds.com. View original post

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