Microsoft's re branding explained!

With all the Microsoft announcements over the last day or so, it's becoming increasingly hard to keep on top of things. Luckily, Steve Clayton has provided some simple summaries for anyone who's struggling to identify what they should be keeping an eye on.

According to Steve, the services will be offered under the brands Microsoft Online and Windows Live. From his blog:

• Live denotes services designed primarily for individuals, and virtual work groups. With that in mind, they span across entertainment, comms, and productivity. Examples would be Skydrive, Photo Gallery and Office Live. Their focus is simplicity and make most sense where there isn’t professional IT support at hand – largely as they don’t require that level of expertise.
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  Online services on the other hand are for organisations with more advanced IT needs. The keyword here is choice – the world of so called “on premise” servers doesn’t go away, nor do services hosted by 3^rd parties but added to that mix now are services that reside in Microsoft owned data centres. As of today, those services are Exchange Online, Office SharePoint Online and Office Communications Online.